Nothing sells if it isn't live.
A winning ad pointed at a suppressed listing is burned money. You keep every SKU legal, live, and healthy — across all five platforms.
Log an action on every 🔴 Active case in the War Room — what you did, case ID, screenshot, next step + date. Waiting on the platform? Log the wait and the follow-up date.
War Room walkthrough with Ruben.
Account Health Snapshot on the Weekly Reports board — AHR, violations by platform, suppressed count trend, reinstatements, anything stuck 7+ days with your escalation play.
- Thu Jun 11 — seed all 11 Walmart suppressions as War Room cases (bot-reply screenshots in Proof). Note what made AXIV Daytime Liquid win — we copy it across all 11. The Walmart Snapshot below lists every one.
- Fri Jun 12 — Walmart Rep request logged · Amazon lab-test costs posted for B0DV9TSKC7 + B0DDTV4RH9 · FSA/HSA badge follow-up · first snapshot.
- TikTok label printing leaves your plate this week — FBT or Abbas takes it. Your hours = the Walmart backlog.
Samples in. Videos out.
Creator videos are free impressions — top-of-funnel demand at zero media cost. Your job is turning outreach into posted videos and GMV, and shipping listing changes fast with proof.
Four numbers on your TikTok Ops item: invites / accepts / samples approved / videos posted. No prose. Video links to the TikTok Slack channel as they land.
Affiliate Funnel Report — the full funnel, top creator of the week, sample cost vs revenue.
Every listing change (SRP, images, A+, attributes) closes with a before/after screenshot or submission ID on the item. When a creative wins, you're the one who pushes it onto the listings.
- Today — switch the daily update to the 4-number format.
- Fri Jun 12 — first Affiliate Funnel Report on the Weekly Reports board.
- You may pick up daily TikTok labels from Sohaib this week while FBT gets sorted — Ruben confirms.
Never out. Never late.
May told the whole story: three out-of-stock SKUs drove 94% of a 29% revenue drop. Stock truth and on-time shipping protect every dollar everyone else makes.
Scan all channels — any order >24h unfulfilled gets flagged on the board with order ID + blocker + who you're waiting on.
Stockout or ETA change on a top SKU → post on the Product Catalog item that day. Waqar's ads must never point at an OOS product.
Stock board updates (unchanged) + ETA current for every OOS SKU.
Aging Shipments & Discrepancy Log — awaiting-collection >5 days, lost units with BOL links.
- Fri Jun 12 — first discrepancy log (the FBA197WYXF0W 1-unit case is the pattern: no BOL = no money back).
- From today — flags go on the board, not in DMs, so the whole team sees them.
Non-brand clicks or it didn't happen.
Paid creates demand. Your pages catch the free version of it. We measure ranking movement and non-brand organic clicks — not submissions, not backlink counts.
One report on your Weekly Reports item (no more Sheets links): GSC clicks/impressions/CTR/position split brand vs non-brand · keyword movement (GSC filter: impressions >5, position 10–30) · PSI both sites + top-3 LCP blockers (Ruben routes the dev fix) · quality backlinks only.
Checkpoint call with Ruben.
Open bugs (internal linking, social icons, content refocus, CWV) live as items on the Website SEO board — update there, not in chat.
- Mon Jun 15 — first report in the new format.
- The two rewritten posts (337 + 142 impressions, 0 clicks) — watch CTR weekly; that's the cheapest win in the company.
- Backlinks: Medium long-form + real guest posts only. Link-in-bio chains and profile creation are done.
Cheap impressions. High intent.
We win at the bottom of the funnel and starve at the top. Your campaigns fix the top — millions of the right eyeballs, sent to Amazon where conversion already shines.
SP Jun 1–9: $20.9K spend / $26.8K sales / 1.28 ROAS / 0.34% CTR / 2.73M impressions. That's the bottom of the funnel you're feeding.
AXIV = DayTime + NightTime Bundle (~80% of spend). NOTTS = Tension Headache (~80%). Secondary: AXIV Allergy, NOTTS Muscle & Aches. TikTok + YouTube hold for month 2.
Report per campaign AND per creative: spend, CTR, CPC, CPA, ROAS — plus the kill/scale decisions and next week's test agenda.
Verdict day with the creative team — your read + Namrah's competitor research shape Aleksandar's next briefs.
Never spend against an OOS or suppressed SKU. Ayaz's stock posts and Sohaib's War Room are your pre-flight check.
- Mon Jun 15 — first weekly report.
- Month-1 exit criteria: validated messaging angles, identified winning creatives, baseline CPA/ROAS, retargeting pools built.
We don't guess what works. We study it.
Working with Waqar, you keep our creative up to par with what's actually winning in cold/flu and pain-relief advertising. Aleksandar produces — you inform what gets produced.
Competitive sweep: Meta Ad Library + Google Ads Transparency. What are Vicks, Mucinex and the pain-relief set running right now — the hook, the format, why it works. Your competitor deck is the baseline; keep it alive.
Post the sweep + recommended angles/hooks for next week on your Weekly Reports item, and sit the verdict review with Waqar — what won this week shapes what you recommend next.
Scripts and concepts you draft go to the Creative Requests board with reference-ad links attached — exactly like the June 9 docs.
- Fri Jun 12 — first research report: what the competitor set is running + 2–3 angles for the week-2 test agenda.
Idea to ad in 24–48 hours.
Everything starts with your assets. More speed → more shots on goal → more winners, every week. The flywheel only spins as fast as you feed it.
In 📥 New Requests on the Creative Requests board — script, copy, and reference-ad links attached to each: AXIV D&N Bundle (6s demo + 18s UGC + static) and NOTTS Muscle Aches 100ct (6s soccer + 18s UGC + static). All point to Amazon. Due Mon Jun 16.
Also moving on the board: 3 NOTTS Amazon listing videos + 1 AXIV test video, tagged 🎨 In Production.
Every asset moves through the stages: Brief → In Production → Delivered → Live in Ads → Verdict → Rolled to Listing. Update the stage as you go — that's how everyone knows where things stand without asking.
Pipeline status on the Weekly Reports board + verdict day with Waqar. Winners come back as new briefs and listing assets.
- Fri Jun 12 — first pipeline status.
- Mon Jun 16 — the 6 launch assets delivered.
If the data lags, we fly blind.
"We measure. We don't guess." — that only holds if the tables are fresh. Your job is pipeline reliability and getting the missing channels flowing into BigQuery.
Amazon, Google (GA4 + Ads), Meta, TikTok Ads, Shopify — flowing via Supermetrics into BigQuery (vivunt-analytics).
TikTok Shop has a Supermetrics connector — connect it. eBay and Walmart don't — propose an alternate route (scheduled report exports → BigQuery, or marketplace API) with an effort estimate. Propose first, build second.
Freshness check across all vivunt-analytics tables → flag any >48h lag in Slack the same day with the affected date range.
Report on your Weekly Reports item: tables checked, last-synced dates, gaps + fix ETA, connector progress.
- Fri Jun 12 — first freshness report.
- Wed Jun 24 — checkpoint with Ruben on monitoring + new sources.